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Founders, Executives & Business Owners

Concentrated wealth is not the same as financial security.

Protocol Wealth provides Integrated Wealth Strategy to help founders, executives, and business owners turn concentrated equity, private business value, token exposure, or liquidity events into a documented plan for diversification, liquidity, custody, tax coordination, estate coordination, and risk.

Complex wealth. One systematic fiduciary process. Human accountability for every decision.

The Planning Problem

The risk is letting one asset define the whole plan

A concentrated position can be rational. It can also create fragile cash-flow, tax, estate, custody, and family decisions. We help turn a concentrated balance sheet into a plan that can be reviewed before a market, transaction, or life event forces a decision.

What needs to stay liquid?

The answer should be documented, stress-tested, and reviewed with the professionals responsible for tax, estate, legal, and business decisions.

What can remain concentrated?

The answer should be documented, stress-tested, and reviewed with the professionals responsible for tax, estate, legal, and business decisions.

What should be diversified over time?

The answer should be documented, stress-tested, and reviewed with the professionals responsible for tax, estate, legal, and business decisions.

How much illiquidity is enough?

The answer should be documented, stress-tested, and reviewed with the professionals responsible for tax, estate, legal, and business decisions.

What the plan coordinates

Founder and owner wealth usually spans more than one account. The process has to connect assets, obligations, timelines, and people.

Private business value

Owner distributions, business valuation, exit timing, QSBS coordination where applicable, operating risk, and family dependence on one enterprise need to be evaluated before a transaction or transition forces the issue.

Founder equity and public stock

Founder shares, executive stock, RSUs, options, 10b5-1 considerations, lockups, tender offers, secondaries, and concentrated public positions need a diversification plan that respects timing and tax coordination.

Liquidity events and cash flow

A sale, secondary, tender offer, IPO, distribution, or token unlock can create cash, taxes, reinvestment decisions, estate questions, future capital calls, and new downside risk at the same time.

Tax, estate, and family coordination

We coordinate with CPAs and attorneys so diversification, charitable planning, trusts, beneficiary designations, entity planning, education funding, and family goals are considered together.

Private investments and capital calls

Angel investments, venture exposure, private equity, private debt, real estate, and future capital calls can compete with spending, taxes, and reserves. We help model how much illiquidity the plan can reasonably support.

Retaining upside without one-asset dependence

The goal is not to abandon conviction. The goal is to decide how much concentration the plan can support and what would need to be true to keep, reduce, or diversify.
Fiduciary Process

Build a policy before emotion sets the policy

A written plan does not remove uncertainty. It gives every future decision a reference point: what the wealth is for, what risks the client is willing to carry, and what would trigger a review.

1

Map the full balance sheet across business value, equity compensation, public securities, private debt, private equity, angel investments, real estate, cash, entities, and digital assets where relevant.

2

Define liquidity needs for taxes, spending, education funding, family goals, operating commitments, philanthropy, future capital calls, and estate coordination.

3

Stress test the largest holdings against delays, drawdowns, illiquidity, lockups, and changing family or business needs.

4

Document a diversification and reinvestment policy that can be reviewed by the client, CPA, attorney, board, or family decision-makers.

Where digital assets are part of the picture

Token exposure is one form of concentrated founder wealth. It adds specialized questions around vesting, unlocks, custody, estate access, tax coordination, liquidity, and volatility.

The broad founder page keeps the full balance sheet first. The crypto founder page goes deeper on token-founder planning and digital-asset-specific risks.

Explore crypto founder planning

A founder plan is broader than a portfolio

Cash-flow planning for spending, taxes, payroll, philanthropy, and family goals.

Investment policy for proceeds after an exit, sale, secondary, or concentrated-position reduction.

Documentation for the client, family, CPA, attorney, trustees, and other decision-makers.

Turn concentration into a documented fiduciary plan.

Start with the diagnostic, then decide whether a deeper founder planning conversation makes sense.

Protocol Wealth is an SEC-registered investment adviser. This page is general information and is not personalized investment, tax, legal, or estate advice. Diversification, tax-aware coordination, custody/access, and estate coordination topics depend on client facts and review with qualified professionals where appropriate. Digital assets are volatile and may be unsuitable for some clients. Advisory services are provided only under a signed advisory agreement.